October 30, 2020

Google to Block Political Ads After U.S. Election Polls

Google has has annouced its decision to block political ads

Tech gaint Google has annouced it will halt political ads (election advertising) after the polls officially close for the U.S. presidential election

With this annoucement, advertisers will not be able to run ads referencing candidates in the election

The policy, which is designed to block all ads related to the US election, also applies to YouTube

Google also said advertisers should expect to wait at least two days for political ads to be approved in the lead up to the election.

“Given the likelihood of delayed election results this year, when polls close on November 3, we will pause ads referencing the 2020 election, the candidates or its outcome,”

a Google spokeswoman said in a statement.

“This is a temporary measure, and we’ll notify advertisers when this policy is lifted.”

Likely reason for this decision is not unconnected with the efforts of Tech platforms to rewrite policies to ensure that campaign ads or posts do not mislead or sway voters.

Earlier this year, U.S. President Donald Trump’s campaign bid successfully to run ads on YouTube’s homepage leading up the election

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