October 31, 2020

Over 50 Million grocery shoppers go online in United Kingdom

Over 50 million shoppers in the UK switch to online

‘Three quarters of UK does grocery shopping online’ BBC

More than three quarters of people in the UK now do at least some online grocery shopping, according to supermarket chain Waitrose.

It said the growth in online supermarket shopping due to coronavirus was “reminiscent of scaling Everest”.

Separate research suggests almost half of consumers feel their shopping habits will change permanently due to the crisis.

Online shopping
Online shopping: photo credit GETTY IMAGES

Retail Economics said many retailers were “scrambling” to adapt.

The coronavirus lockdown which began in March saw a massive jump in demand for online grocery deliveries as people sought to minimise trips to supermarkets.

Waitrose polled 2,000 people across the UK and found that 77% now do at least some of their grocery shopping online, compared with 61% the year before.

Shopping trends

The biggest shift towards online supermarket shopping was in the over-55 age group, where regular online shopping nearly trebled.

However, there was also a big rise among 35 to 44 year olds, with 32% now doing at least one online shop each week.

According to Waitrose, online shopping was becoming more common before the crisis began, but the pandemic had accelerated the trend.

The supermarket chain, which sells online via Ocado, said it expected the shift to become permanent.

“Because online shopping quickly becomes habitual – these changes are irreversible,” said Waitrose & Partners executive director James Bailey.



%d bloggers like this: